The Japanese Bridgestone, a world leader in tires and rubber products, has announced the launch in Colombia of its Webfleet telematics and fleet management division. This is one of the most recognized telemetry solutions worldwide, with more than 1.2 million connected vehicles in Europe and the Middle East alone.
Webfleet, is the name with which the Japanese tiremaker renamed TomTom Telematics, one of the four divisions of the Dutch TomTom created in 1991 and dedicated to navigation systems. In 2019, Bridgestone acquired the digital solutions business for fleets, developed by the Dutch company, in a transaction valued at the time at 910 million euros.
The purchase was the result of previous work that Bridgestone carried out to strengthen its digital capabilities, taking control of the leading platform in Europe, with a good growth rate. Webfleet is run as an independent business, taking advantage of the Japanese tiremaker’s strong brand equity, large number of customers, global influence and distribution network.
With the announcement made by Bridgestone Colombia, a broad portfolio arrives that will allow fleet operators, both small and large companies, to track their vehicles in real time and have the necessary information to make decisions aimed at increasing the performance of the operation, reduce costs and increase road and property safety.
This mobility service presented by Bridgestone is based on the Webfleet fleet management software platform, which, together with other self-made devices, manages to make the management of all types of fleets more efficient and simple (from light vehicles to heavy-duty trucks and trailers).
The platform provides real-time and historical information on trips, fuel consumption indicators, route optimization, driving habits, event notifications and maintenance control, in addition to other specific functionalities for trailer management.
“Now, fleet managers rely much more on technology, and our solutions have accompanied our customers in this adoption of digitization. With the expansion in Latin America we will also be able to help the fleets in Colombia to improve performance and safety, protect their assets and drivers, as well as contribute to reducing the carbon footprint of the planet”, said Manuel De la Torre, director of Webfleet Solutions.